Conceptualization, operationalization, Measurement 개념화, 조작화, 측정방법 영문 ppt

소개글

해외 대학원 강의 조사방법론 중 개념화, 조작화, 측정방법 발표자료 입니다.

목차

1. Conceptualization
2. Example
3. Operational Definition
4. Measurement
5. Multiple Indicator Measures
6. Example
7. Levels of Measurement: Nominal
8. Levels of Measurement: Ordinal
9. Levels of Measurement: Interval
10. Levels of Measurement: Ratio
11. Levels of Measurement
12. Levels of Measurement: What for?

본문내용

☞ Conceptualization
◦ Concepts
Words/symbols used to represent mental images
Categories for organization of ideas and observations
◦ Conceptualization
Specify precisely what we mean when we use particular terms
Purpose: provide working definition for research
Focuses our observations
- What we will / will not study

☞ Measurement
◦ How we’re actually going to count or measure our concept in the real world?
Survey
Interview questions
Observation
Content Analysis
Data coding
◦ Assign labels / values to represent concepts

참고 자료

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