리테일 마케팅 롯데 옴니채널 사례분석

소개글

롯데의 마케팅전략중의 하나인 옴니채널을 구체적인 정보전달 및 전망과 향후방향성

목차

1. The reason why choose this topic
2. Introduction of Lotte
3. Definition of Omni Channel
4. Case of Omni Channel
5. Conclusion And Prospect
6. QnA

본문내용

1. The reason why choose this topic

The changing of the market demand and consumer awareness
> the marketing methods use diversified channels
> reduce the service lead time
> Developing IT technology and convergence

2. Introduction of Lotte

1948. Lotte establishment
1979. Lotte Shopping establishment

참고 자료

http://www.yonhapnews.co.kr/bulletin/2017/05/12/0200000000AKR20170512167400030.HTML
연합뉴스
https://www.youtube.com/watch?v=JzFUjWqZ7CE&feature=youtu.be
유튜브 - 옴니채널AD
https://namu.wiki/w/%EB%A1%AF%EB%8D%B0%EA%B7%B8%EB%A3%B9#s-1
나무위키 롯데지주그룹
http://lillaking.com/220811626749
http://marketing.rakooon.com/314
http://theboni.blog.me/220748736822
http://blog.lotte.co.kr/24405
http://pyuna79.blog.me/220749221190
http://mobano.net/1954
http://blog.naver.com/food_lover_s/220304057295
http://wapotv.com/221024780231
데일리팝 TV , YTN NEWS
http://www.asiae.co.kr/news/view.htm?idxno=2015022608313511132
http://www.asiae.co.kr/news/view.htm?idxno=2014102622225716226
Lotte Dpt Store Homepage and their youtube channel