Gillette: Product and Marketing Innovation case study 질문2~질문4
- 최초 등록일
- 2018.03.31
- 최종 저작일
- 2018.03
- 5페이지/ MS 워드
- 가격 2,000원
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Gillette, through all its phases, have had periods of enormous prosperity, while others, not as successful as it has been fluctuating through the introduction of innovative products and continuously changing its marketing strategies and intentions to expand to different target markets.
During the first period, King Camp Gillette opted for a complete innovative and out grounded product, which satisfied the basic grooming needs of half of the population, at a fair price and high-quality standards. It was a razor with a safe, disposable blade; a product which can be purchased over and over again and created satisfied, and loyal universal customers.
Later on, after WWII, and encouraged by the successful development of its first product, Gillette felt “inclined to challenge his entrepreneurial spirit” and got interested in two unrelated ventures, acquiring the Toni Company, and the Paper Mate Pen company; two markets
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