Communication cultures analysis (China)

소개글

영어로 작성된 레포트입니다.
중국의 문화, 특히 '꽌시'에 대한 분석과 이를 바탕으로 중국 시장의 특징을 설명하고 있습니다.
또한 그루닉의 PR이론과 관련하여 중국의 PR의 특징을 설명하고 있습니다.

목차

1. Public Relations in China

2. China’s Cultures Analysis
1) Quanxi (关系)
2) Huge Media Market

3. Relevant Public Relations Theory
1) Culture
2) Media system

본문내용

Public Relations in China
If we should choose one country that has the most potential in various field in contemporary world, many people will choose ‘China’. Obviously, China already has developed and is developing constantly. China is called as ‘G2 (Group of 2)’ and as there is an expectation that China will be a G1 by surpassing the United State which is a G1 for a long time, it is certain that China has the potential to continue to grow in the future. The reason why China has received attention from the whole world and has developed are that China has various factors as well as huge territory and population.
We can see and succeed work as much as we know. Therefore, in any country, most people will try to analyze the country’s culture and market first in order to do international public relation practice.

< 중 략 >

This essay will analyze special cultures of China that continues to grow based on Vercic’s public relation theory. Also it will discuss the role of Chinese cultures and what tactics is needed to do public relation in China based on analysis.

참고 자료

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