<영어전용강의>지배적 디지털 플랫폼에 관하여(Report about Dominant Digital Platform)
- 최초 등록일
- 2018.11.05
- 최종 저작일
- 2017.05
- 7페이지/
MS 워드
- 가격 2,000원
소개글
영어전용 수업으로 들었던 디지털미디어와문화 수업 중간고사 레포트입니다.
지배적 디지털 플랫폼으로 설정한 유튜브와 기타 넷플릭스, 한국의 플랫폼 등과의 비교가 들어있습니다.
참고자료 New Media Society-2010-Gillespie-347-64 를 토대로 작성하였습니다.
목차
0. Intro
1. Foundation & Growth of YouTube
2. Growth Strategy of YouTube
3. MCN(Multi Channel Network)
4. Advertising Strategy of YouTube
5. Conclusion
본문내용
YouTube is a website that shares video clips of users worldwide. YouTube is gaining momentum as the world's largest video platform. It is emerging as a world renowned video platform, defeating various competing platforms such as Hulu and Netflex. Also, Monthly global viewership is steadily increasing.
The global mobile ad market, including South Korea, is accelerating its ' Google's monopoly '. Especially in the Korean market, Google benefited from the Internet video service, YouTube. Following the government`s implementation of the real-name policy, the market share of YouTube has surpassed 70 percent, winning the top spot. Due to the real-name policy, the move of the consumers to overseas markets has brought significant changes to the video market, and local companies are trying to regain the lost market. However, it is not easy to regain the once moved consumers.
참고 자료
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