Sports Apparel Industry(스포츠 의류 산업) 영문 리포트
*신*
다운로드
장바구니
목차
1. Summary2. Industry overview
1) Market share and market size
2) Operating industry
3) Government regulation
4) Trend of the industry
3. Internal: the competitive landscape
1) Nike
2) Adidas
3) Under Armour
4. External: the consumers
1) Consumer market data
2) Consumer trends
3) Consumer's value
4) Consumer's perspectives on the brands
5. Conclusion
1) Work Cited
본문내용
Clothing is a value that most people consider important either interested or not - people need clothing to live and ordinary life. However, clothing can be divided into many sections: fast fashion clothing, sportswear, and even pajamas. The reason for the selection of the sportswear industry is because most consumers are not aware of the factors that big companies, such as: Nike, Adidas, and Under Armour, consider when targeting their market. Most consumers might overly think that they use famous athletes to market their brand - but it is not only that. There are technological, geographic, governmental, legal, and many other factors to consider when targeting an audience. Moreover, the selection of the sportswear industry, was also personal. Both of us are people who love to play sports, specially soccer and American football, so as a group it was decided to research and investigate deeper about the market of the clothes we wear when playing sports.참고 자료
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