LIWC as a Copywriter
- 최초 등록일
- 2019.04.22
- 최종 저작일
- 2018.12
- 3페이지/
MS 워드
- 가격 1,000원
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소개글
심리학적 언어 분석 프로그램인 LIWC를 광고 카피를 만드는데 활용할 수 있는 방안에 관한 영어 레포트입니다.
목차
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본문내용
LIWC (Linguistic Inquiry and Word Count) is widely used in various fields, including advertising. Previously, application of LIWC to advertising was limited to analyzing already written advertisement copies or consumers’ reaction to the advertisements. However, LIWC can actually create advertising copies, just like a human copywriter. LIWC can write a copy with engaging words, get feedback of the copy it wrote by analyzing reviews about the copy, and finally assess the specific problems of the copy and revise accordingly.
참고 자료
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