하버드비즈니스리뷰 문제 IBM

소개글

"하버드비즈니스리뷰 문제 IBM"에 대한 내용입니다.

목차

1. Why is IBM interested in creating “even bigger change” in society? To whom is this important? How has this goal been developed and disseminated within the company? Is this an effective way to set the stage for external social change projects?
2. What are the Key elements of IBM’s strategy deploying its resources toward social change? Is this strategy producing results, and for whom? How do they know if it is effective?
3. Pick a social or environmental cause you care about identify it and prepare a proposal to IBM to show why your cause would be good for IBM, and why they should support it.

본문내용

1. Why is IBM interested in creating “even bigger change” in society? To whom is this important? How has this goal been developed and disseminated within the company? Is this an effective way to set the stage for external social change projects?
-> IBM은 가치의 선순환 구조를 통한 회사의 지속가능성 확보를 위해 사회적 변화에 관심을 가졌다. 처음에 사회 문제를 인식하고 이를 해결하여 성공의 경험을 구성원들이 갖게 된다. 이러한 경험들을 통해 IBM의 현 문제를 인식하고 해결로 나아가는 성공의 선순환 구조를 이뤄낼 수 있는 것이다.

참고 자료

HBR IBM casestudy