소셜 마케팅 사례 모음
- 최초 등록일
- 2020.02.14
- 최종 저작일
- 2012.12
- 10페이지/
MS 파워포인트
- 가격 2,000원
![할인쿠폰받기](/images/v4/document/ico_det_coupon.gif)
목차
1. Social marketing이란?
2. Social marketing사례
1) Philips
2) TownHouse Hotel
3) Dell Computer
3. Reference
본문내용
- Social marketing is the systematic application of marketing along with other concepts and techniques to achieve specific behavioral goals for a social good.
- Although 'social marketing' is sometimes seen only as using standard commercial marketing practices to achieve non-commercial goals, this is an over-simplification.
참고 자료
http://enc.daum.net/dic100/contents.do?query1=20X2221686
http://markidea.net/1004
http://sociable.kr/757
http://socialstory.kr/1017