[마케팅] Thanks Goodness, It's Friday!
- 최초 등록일
- 2003.10.23
- 최종 저작일
- 2003.10
- 38페이지/
MS 파워포인트
- 가격 1,000원
![할인쿠폰받기](/images/v4/document/ico_det_coupon.gif)
소개글
T.G.I Friday's에 관한 파워포인트입니다. A+받은 팀발표자료구요~ 열심히 했습니다. 정말이뿌고 여러 파워포인트의 기교가 들어가 보기에도 좋습니다.
T.G.I Friday's의 마케팅 전력과 다른 패밀리레스토랑과의 비교도 있습니다.
주의!! 영어 원어 파워포인트 입니다!!!!
목차
Introduction
- What Is T.G.I Friday's?
Body
- The Present Conditions of Family Restaurants in Korea
- Marketing Strategies of T.G.I Friday’s
- STP
- 4P
- SWOT
- Rivals
- T.G.I Friday's and Bennigans
Conclusion
- Making Marketing Counterproposals of T.G.I Friday’s
본문내용
본문중 일부분...
Marketing mix(4P)
Place
- University student
:Shin-chon and Dong-kyo shop are located nearby university town
- Culture, art and residential area
:Kang-nam, Myung-dong, Gham-sil and COEX shop
Dahch-dong, Nonhyun and Mok-dong
- Business
:Sa-dang, Yeo-e-do and Jong-ro shop are prepared for business meeting.
S.W.O.T
- Strength
:Variety menu.
Specific character of service.
Build homepage first in the area.
- Weakness
:High price.
Difficult to manage their staff.
Difficult to offer
same quality service.
Limit of responsiveness.
참고 자료
없음