칙필래 마케팅플랜
- 최초 등록일
- 2020.03.09
- 최종 저작일
- 2003.05
- 18페이지/
어도비 PDF
- 가격 5,000원
![할인쿠폰받기](/images/v4/document/ico_det_coupon.gif)
목차
1. Abstract
2. Business Summary of Chick-fil-A
3. Franchise Overview with market analysis
4. Chick-fil-A’s Mission
5. Keys to Success
6. Strategies
7. Sales Forecast
8. Budget Analysis
9. Conclusion
본문내용
1. Abstract
Chick-fil-A Korea is about to be opened in Seoul, South Korea in the fiscal year 2007 after getting the franchise license from our parent company, Chick-fil-A U.S.A. Because the important part of success in the fast-food industry is investment growth, Chick-fil-A will also need to consider expanding their business to more areas in the U.S. and further internationally although they are operating the business only in the southeastern part of the U.S. presently. Since the eating out population has been increased in Korea, the numbers of Korean people in the U.S. have been increased, Christian population has increased in Korea, and because there is a need for a fast-food business like Chick-fil-A who sells sandwiches with real chicken, Chick-fil-A Korea will be very successful.
2. Business Summary of Chick-fil-A
Chick-fil-A is one of the largest privately held restaurant chains and the third
largest quick-service chicken restaurant chain in the nation
참고 자료
www.chickfila.com
http://www.fas.usda.gov/agx/organics/hotmarketers/HM_Korea.htm
http://www.kimsoft.com/1997/xhist.htm
www.hrkorea.co.kr
http://dju.ac.kr/~tu52010/live406.htm
http://www.ln.edu.hr/progs/dbaprog/docs/doc3.pdf