영화 싱글즈로 본 소비자 행동론 (영문 레포트) / Customer Behavior with movie 'Singles'
- 최초 등록일
- 2020.03.12
- 최종 저작일
- 2010.04
- 10페이지/
MS 워드
- 가격 3,000원
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소개글
"영화 싱글즈로 본 소비자 행동론 (영문 레포트) / Customer Behavior with movie 'Singles'"에 대한 내용입니다.
목차
1. The reason that we choose this movie
2. Synopsis of the Movie
3. Five type of Customer behavior in ‘Singles’
1) motivation
2) Problem recognition
3) Compensatory consumption
4) Social state
5) Economical consumption (about household)
4. Conclusion
본문내용
Our group is made up of 3 girls. When we discuss about the movie that we will examine, we think that the realistic movie will be great for this project. For, a customer behavior is on the real world. So, we found some realistic movies. And among these, “Singles” is the most realistic movie and similar to us.
Also, nowadays there is a huge change in household structure. Especially on Singles, this can bring various kinds of change in customer behavior. There are types of household: family, single person living alone, and group of individuals living together. Recently, the latest two types is getting bigger portion of the entire types. The changing trends in household are cohabitation and delayed marriage, and so on. Specially, delaying marriage means increasing the singles. And the most important thing is that singles can make a lot of differences in customer behavior. Besides, they have enough money to use for themselves.
참고 자료
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