국제경영론 뚜레주르 기업분석 영문
- 최초 등록일
- 2020.03.18
- 최종 저작일
- 2011.06
- 31페이지/
MS 파워포인트
- 가격 2,000원
소개글
"국제경영론_뚜레주르 기업분석_영문"에 대한 내용입니다.
목차
1. Inner analysis
2. Industry analysis
3. 5 forces model
4. SWOT & STP
5. I.M.C
본문내용
The 5 forces model and Bakery industry
Threat of new entrants
-Entry barriers ;Aggressive marketing, Distribution channels, Differentiation
Bargaining power of suppliers
- The weakness in switching cost and The rise in raw material price
Intensity of rivalry
-’Absolutely intensive’
Three major company
: Paris baguette, Tous les jours, Crown bakery)
*Occupancy
In the No. of stores, 73%
In terns of Profit 69%
Bargaining power of buyers
-sensitive to the price,
-Ability to switch among many option
참고 자료
뚜레쥬르 홈페이지.
월간 베이커리.
브랜드 스탁.
http://www.asiae.co.kr/news/view.htm?idxno=2011111609221710658 (아시아 경제 2011.11.17)
http://www.imaeil.com/sub_news/sub_news_view.php?news_id=63392&yy=2011 (매일신문 2011.11.04)
http://efn.edaily.co.kr/Brandnews/NewsTotalRead.asp?sub_cd=DJ&newsid=01958166596280408 (이데일리 2011.06.10)
http://www.etoday.co.kr/news/section/newsview.php?SM=2311&idxno=505945 (이투데이 2011.11.17)
http://news.hankooki.com/lpage/economy/201111/h2011111702322121500.htm (한국일보 2011.11.17)
http://biz.heraldm.com/common/Detail.jsp?newsMLId=20110414000544 (헤럴드 경제 2011.04.15)
http://news.donga.com/3/all/20110825/39811166/1 (동아일보 2011.08.25)
http://www.asiae.co.kr/news/view.htm?idxno=2011111609221710658 (이투데이 2011.11.24)
http://mnb.mt.co.kr/mnbview.php?no=2011110917025930257 (머니 투데이 2011.11.17)
http://www.edaily.co.kr/news/NewsRead.edy?SCD=DC14&newsid=01416966596446376&DCD=A00204&OutLnkChk=Y (이투데이 2011.11.16)
http://www.asiae.co.kr/news/view.htm?idxno=2011111514302324234 (아시아 경제 2011.11.15)
http://www.koreatimes.co.kr/www/news/biz/2011/01/123_79339.html (Biz/Finance 2011.07.01)
각종 블로그 참조.
