(영문) 스타트업 관련 기사 리뷰 PPT

소개글

‘Dollar Shave Club’ 이라는 미국의 스타트업이 어떻게 질레트를 이길 수 있었는지에 관한 기사를 발표하고 Discussion Question과 그에대한 답 두 개를 제시하는 발표 PPT 입니다

* 면도기와 면도날을 매월 구독결제/배송받는 구독서비스의 초창기 스타트업입니다

목차

1. Article and Author
2. Article 요약
3. ‘Dollar Shave Club’ 스타트업 관련 marketing concepts
4. 스토리 연관 discussion questions and answers

본문내용

Article and Author

Article - How viral upstarts wipe the floor with conformity
July 30, 2016
https://www.ft.com/content/fc1ddc32-54d1-11e6-9664-e0bdc13c3bef

Author - Philip Delves Broughton
Writer and Journalist
Author of ‘What They Teach You at Harvard Business School’

Article Summary
‘Dollar Shave Club’ is a startup company that conducts regular delivery business of a razor blade at extremely low price for customers who make monthly payments.

Mike Dubin(CEO) posted a short promotional video on YouTube, and it was a huge success 

The company secured 3 million members in five years and was sold to Unilever for 1 billion dollars and as a result, Gillette’s market share fell significantly.

참고 자료

Article - How viral upstarts wipe the floor with conformity
July 30, 2016
https://www.ft.com/content/fc1ddc32-54d1-11e6-9664-e0bdc13c3bef