Balanced Score Card

목차

1. Introduction
2. Concepts of BSC
3. Comparing with traditional model
4. Structure of BSC

본문내용

1. Introduction
Many companies around the world in 21C society are changing themselves to win global competition based on knowledge and information. Realizing that the ability to use intangible assets is much more important than the ability to invest or manage physical assets. Based on this change, BSC(Balanced Score Card) had been proposed. In this paper, I am going to analyze the concept of BSC.

2. Concepts of BSC
The BSC concept was introduced by Robert S. Kaplan and David P. Norton in the 1992 Harvard Business Review.

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