[패션마케팅] 브랜드 설립 및 마케팅 전략 (영문)

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"[패션마케팅] 브랜드 설립 및 마케팅 전략 (영문)"에 대한 내용입니다.

목차

1. Introduction
1) Brand name & Concept
2) Brand logo & Color
3) Brand owner & strategy of the brand name

2. Environmental Analysis
1) PEST Analysis
2) P&O Analysis

3. Marketing Goal Setting
1) Profit-related goals
2) Product Goals
3) Marketing goals

4. STP strategy
1) Market Segmentation
2) Choosing the target market

5. Building Positioning Strategies
1) Positioning map
2) Choosing proper advantages
3) Repositioning

6. 4P Strategies
1) Product
2) Price
3) Promotion
4) Place

본문내용

1. Introduction
.Brand name & concept
The brand name is ‘BESENSE’.
Brand name ‘BESENSE’ is combined with Science and beauty. I want to empasize highly functional and beautiful underwear that my brands pursuit product. In addition, when read literally, it is interpreted as ‘sensible’. So i want to lead positive mind to consumers through the brand name.
Therefore, the target consumer is women who want to be beautiful and sensible.

.Brand logo & color
Logo is designed with a mobius strip. I want to show the innite possibilities that women can
be beautiful through underwear.
In addition, since most women in the target consumers prefer warm color, Therefore i choose a warm color to the main color

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