How to Collect Data and Information on the target market, NIKE Inc.
- 최초 등록일
- 2021.03.16
- 최종 저작일
- 2020.10
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A 받은 이아이비의 7번째 질문/주제 중간 에세이 "How to Collect Data and Information on the target market_NIKE Inc."에 대한 내용입니다.
목차
1. About the target market ‘People’s Republic of China’
2. How to collect data & information?
3. Conclusion
본문내용
People’s Republic of China, in short, China, is a market that is not fully grown.
The market is not saturated and it indicates that it is more likely to change market conditions or the environment than other markets. Currently, China is in high demand for running shoes or sweat shirts products and has a significant sales place.
However, products are being used only for casual daily wear rather than practical exercise, Another characteristic about this target market is collusive links between politicians and businessmen.
참고 자료
Park, J., 2020. Understanding International Business. 1st ed. 196, Buyeong-ro, Bupyeong-gu, Incheon, Republic of Korea: Chaekyeon, p.33.
Pinterest. 2020. PEST Analysis For Competitor Research - PEST Analysis Is Done So That A Company Knows How To React When There Is A C… | Pestel Analysis, Analysis, Macro Environment. [online] Available at: [Accessed 23 October 2020].
KITA, 2017. The Chinese Sports Goods Market. Wolrd Trade Center Seoul: Institute of International Trade, p.6.
KITA, 2017. The Chinese Sports Goods Market. Wolrd Trade Center Seoul: Institute of International Trade, pp7-10.
KITA, 2017. The Chinese Sports Goods Market. Wolrd Trade Center Seoul: Institute of International Trade, pp.11-12.
Bit.ly. 2017. [CHINA REPORT]중국에서 제일 잘 나가는 인기 스포츠 브랜드. [online] Available at: [Accessed 23 October 2020].
