IT 플랫폼 ( 범용플랫폼 / 특화플랫폼 )I
rhrhrh
다운로드
장바구니
소개글
"IT 플랫폼 ( 범용플랫폼 / 특화플랫폼 )"에 대한 내용입니다.목차
1. 개요2. 범용 플랫폼
3. 특화 플랫폼 (-결제 플랫폼, -서비스 플랫폼, e-commerce)
4. 결론
본문내용
1.1. 플랫폼의 정의플랫폼이란?
공급자와 수요자 등 복수 그룹이 참여해 각 그룹이 얻고자 하는 가치를 공정한 거래를 통해 교환할 수 있도록 구축된 환경
1.2. 플랫폼의 종류
• 하드웨어 플랫폼 : 표준 공정을 통해 다양한 제품을 만들어내는 기반이자 도구
• 소프트웨어 플랫폼 : 여러가지 기능들을 제공해주는 공통 실행환경
• 서비스 플랫폼 : 다른 서비스들이 나의 서비스 기능을 쉽게 사용할 수 있게 해주는 인터넷 기반의 기술 환경
1.3. 플랫폼의 부상배경
• 모바일 기술과 이동통신기술의 발달
• 오프라인 영역의 서비스 > 온라인 영역의 서비스
참고 자료
Googlehttps//terms.naver.com/=651252&cid=43167&categoryId=43167 (기업소개)
https//fourweekmba.com/hidden-revenue-model-google/ (비즈니스 모델)
https//m.blog.naver.com/PostView.nhn?blogId=jspark1179&logNo=220617934252&proxyReferer=https%3A%2F%2Fwww.google.com%2F (사업분야)
https//blog.kr.intelisystems.com/%EA%B5%AC%EA%B8%80-%EA%B2%80%EC%83%89%EC%9D%98-%EC%9B%90%EB%A6%AC/ (검색엔진)
http//www.e-conomy.co.kr/news/articleView.html?idxno=23829 (Youtube)
https//namu.wiki/w/%EA%B5%AC%EA%B8%80 (Google Apps)
https//namu.wiki/w/%EC%95%88%EB%93%9C%EB%A1%9C%EC%9D%B4%EB%93%9C(%EC%9A%B4%EC%98%81%EC%B2%B4%EC%A0%9C) (Android OS)
https//namu.wiki/w/%EA%B5%AC%EA%B8%80%20%EC%A7%80%EB%8F%84 (Google Maps)
https//namu.wiki/w/Google%20Cloud%20Platform (Google Cloud Platform)
http//www.lgeri.com/uploadFiles/ko/pdf/busi/LGERI_Report_20180921_20182527162553828.pdf (Google미래전략)
https//ai.googleblog.com/2018/05/duplex-ai-system-for-natural-conversation.html (Google Duplex)
http//www.lgeri.com/uploadFiles/ko/pdf/busi/LGERI_Report_20180921_20182527162553828.pdf (Android Pie,Waybo)
Apple
https//terms.naver.com/entry.nhn?docId=3572920&cid=59088&categoryId=59096 (기업소개)
https//fourweekmba.com/apple-business-model/ (비즈니스 모델)
https//namu.wiki/w/Apple(%EA%B8%B0%EC%97%85)#s-6 (사업분야)
http//www.lgeri.com/uploadFiles/ko/pdf/busi/LGERI_Report_20180921_20182527162553828.pdf (미래전략)
Amazon
https//terms.naver.com/entry.nhn?docId=2838405&cid=43168&categoryId=43168#TABLE_OF_CONTENT1 (기업소개, 기업연혁)
https//m.blog.naver.com/kjiwon1018/221296737496 (비즈니스 모델)
https//ko.wikipedia.org/wiki/%EC%B9%B4%EC%B9%B4%EC%98%A4%ED%86%A1) (사업 분야)
https//terms.naver.com/entry.nhn?docId=2838405&cid=43168&categoryId=43168#TABLE_OF_CONTENT20 (사업 내용)
https//ko.wikipedia.org/wiki/%EC%95%84%EB%A7%88%EC%A1%B4_%EC%95%B1%EC%8A%A4%ED%86%A0%EC%96%B4 (아마존 앱, 킨들)
https//ko.wikipedia.org/wiki/%EC%95%84%EB%A7%88%EC%A1%B4_%ED%94%84%EB%9D%BC%EC%9E%84 (프라임)
https//terms.naver.com/entry.nhn?docId=2838405&cid=43168&categoryId=43168#TABLE_OF_CONTENT20 (클라우드 서비스)
https//aws.amazon.com/ko/lambda/ (Lambda)
http//digitalretail.co.kr/2019%EB%85%84-%EC%A3%BC%EB%AA%A9%ED%95%B4%EC%95%BC%ED%95%A0-%EC%95%84%EB%A7%88%EC%A1%B4amazon%EC%9D%98-5%EA%B0%80%EC%A7%80-%EC%A0%84%EB%9E%B5/ (미래전략)
https//www.supermarketnews.com/store-design-construction/amazon-go-goes-smaller (오프라인 매장)
https//ko.wikipedia.org/wiki/%EC%B9%B4%EC%B9%B4%EC%98%A4%ED%86%A1)
http//gametoc.hankyung.com/news/articleView.html?idxno=53176 (기업소개)
https//www.zdnet.co.kr/view/?no=20140204171825&re=R_20140204111448 (기업연혁)
https//hackernoon.com/ok-google-are-you-in-search-of-a-business-model-for-voice-cc23b35de318 (비즈니스모델)
http//www.bloter.net/archives/180048 (주 기능)
http//www.brandbrief.co.kr/news/articleView.html?idxno=1524
https//biz.chosun.com/site/data/html_dir/2017/06/07/2017060700936.html (현황)
https//ko.wikipedia.org/wiki/%EC%9D%B8%EC%8A%A4%ED%83%80%EA%B7%B8%EB%9E%A8
류한석,<플랫폼, 시장의 지배자>,2016.06 (Instagram, WhatsApps)
https//ko.wikipedia.org/wiki/%EC%98%A4%ED%81%98%EB%9F%AC%EC%8A%A4_VR (Oculus)
https//m.blog.naver.com/PostView.nhn?blogId=chunje0&logNo=220683530713&proxyReferer=http%3A%2F%2Fwww.google.co.kr%2Furl%3Fsa%3Dt%26rct%3Dj%26q%3D%26esrc%3Ds%26source%3Dweb%26cd%3D3%26ved%3D2ahUKEwi6s6-jtYXmAhXvyosBHU9SCAIQFjACegQIARAB%26url%3Dhttp%253A%252F%252Fm.blog.naver.com%252Fchunje0%252F220683530713%26usg%3DAOvVaw0IyVaMFXL_Xvu95WowZhcW (발전방향)
https//m.blog.naver.com/PostView.nhn?blogId=chunje0&logNo=220683530713&proxyReferer=http%3A%2F%2Fwww.google.co.kr%2Furl%3Fsa%3Dt%26rct%3Dj%26q%3D%26esrc%3Ds%26source%3Dweb%26cd%3D3%26ved%3D2ahUKEwi6s6-jtYXmAhXvyosBHU9SCAIQFjACegQIARAB%26url%3Dhttp%253A%252F%252Fm.blog.naver.com%252Fchunje0%252F220683530713%26usg%3DAOvVaw0IyVaMFXL_Xvu95WowZhcW (Ai)
Kakao
https//ko.wikipedia.org/wiki/%EC%B9%B4%EC%B9%B4%EC%98%A4%ED%86%A1)
https//ko.wikipedia.org/wiki/%EC%B9%B4%EC%B9%B4%EC%98%A4_(%EA%B8%B0%EC%97%85) (기업소개)
http//blog.naver.com/storyphoto/viewer.jsp?src=http%3A%2F%2Fblogfiles.naver.net%2F20160320_28%2Ffreedommmmm_1458463676444icXCg_JPEG%2F51109_123387_5648.jpg (기업연혁)
https//m.blog.naver.com/PostView.nhn?blogId=jee6959&logNo=220677162481&proxyReferer=http%3A%2F%2Fwww.google.co.kr%2Furl%3Fsa%3Di%26rct%3Dj%26q%3D%26esrc%3Ds%26source%3Dimages%26cd%3D%26ved%3D%26url%3Dhttp%253A%252F%252Fm.blog.naver.com%252Fjee6959%252F220677162481%26psig%3DAOvVaw2lt414DzTkJfD-ht_qrAkj%26ust%3D1574770321953753 (비지니스모델)
https//ko.wikipedia.org/wiki/%EC%B9%B4%EC%B9%B4%EC%98%A4%ED%86%A1 (Kakao Talk)
https//ko.wikipedia.org/wiki/%EC%B9%B4%EC%B9%B4%EC%98%A4_T (Kakao T)
https//namu.wiki/w/%EC%B9%B4%EC%B9%B4%EC%98%A4%ED%8E%98%EC%9D%B4 (Kakao Pay)
http//www.kakaopagecorp.com/business/kakaopage (Kakao Page)
http//news.hankyung.com/article/2018101118671
https//namu.wiki/w/%EC%B9%B4%EC%B9%B4%EC%98%A4%20I (미래전략)
https//www.zdnet.co.kr/view/?no=20180313103632
https//www.kakaocorp.com/socialImpact/withKakao/socialImpactService/Together (같이가치)
http//www.businesspost.co.kr/BP?command=article_view&num=121904
https//www.kakaocorp.com/socialImpact/withKakao/socialImpactService/Together (Kakao makers)
https//www.kakaocorp.com/ir/financialInformation/consolidatedFinancialStatements (손익계산서)
Naver
https//www.navercorp.com/naver/company (기업소개)
https//www.navercorp.com/naver/milestones (기업연혁)
https//www.navercorp.com/service/business (IT 플랫폼)
https//www.navercorp.com/service/developers (API)
https//www.navercorp.com/service/creators (For creators)
https//www.ncloud.com/intro/feature
http//clova.ai/ko/platform/
https//www.navercorp.com/service/featured
https//www.navercorp.com/service/featured
https//blog.naver.com/naver_map/221645756945
https//www.navercorp.com/service/featured (Cloud Platform)
https//www.yna.co.kr/view/AKR20191118032651017?input=1195m
http//www.businesspost.co.kr/BP?command=article_view&num=152023 (Line&Yahoo Japan)
결제플랫폼
https//ko.wikipedia.org/wiki/%EC%82%BC%EC%84%B1_%ED%8E%98%EC%9D%B4 https//m.blog.naver.com/PostView.nhn?blogId=hjkts0602&logNo=220660332658&referrerCode=0&searchKeyword=%EC%82%BC%EC%84%B1%ED%8E%98%EC%9D%B4 (Samsung Pay)
https//ko.wikipedia.org/wiki/%EC%95%A0%ED%94%8C_%ED%8E%98%EC%9D%B4#cite_note-SMH_AP_info_1-1
https//m.blog.naver.com/PostView.nhn?blogId=hjkts0602&logNo=220675509689&referrerCode=0&searchKeyword=%EC%95%A0%ED%94%8C%ED%8E%98%EC%9D%B4 (Apple Pay)
https//namu.wiki/w/Toss (Toss)
https//www.yna.co.kr/view/AKR20191118032651017?input=1195m
http//www.businesspost.co.kr/BP?command=article_view&num=152023 (Naver Pay)
https//assets.kpmg/content/dam/kpmg/kr/pdf/kr-im-simple-payment-20181205.pdf (결제플랫폼)
https//assets.kpmg/content/dam/kpmg/kr/pdf/kr-im-simple-payment-20181205.pdf (대응방향)
서비스플랫폼
http//pub.chosun.com/client/news/print.asp?cate=C01&mcate=&nNewsNumb=20150717979 (공유경제기반 플랫폼)
Uber
https//search.naver.com/search.naver?sm=tab_hty.top&where=nexearch&query=%EB%84%B7%ED%94%8C%EB%A6%AD%EC%8A%A4+%EB%A7%A4%EC%B6%9C%EC%95%A1&oquery=%EB%84%B7%ED%94%8C%EB%A6%AD%EC%8A%A4&tqi=UO6bhlprvTossCO8QahssssssH0-18305 ( 기업소개)
https//m.blog.naver.com/sjc014/221711254661
https//ko.wikipedia.org/wiki/%EC%9A%B0%EB%B2%84 ( 비즈니스 모델)
https//insighting.kr/weekly/9974/
http//www.itnews.or.kr/?p=12875https//ko.wikipedia.org/wiki/%EC%9A%B0%EB%B2%84
http//www.etoday.co.kr/news/view/1338308
https//insighting.kr/weekly/9974/
http//www.itnews.or.kr/?p=12875
https//ko.wikipedia.org/wiki/%EC%9A%B0%EB%B2%84
https//www.popit.kr/%EC%9A%B0%EB%B2%84--%EB%8F%84%EB%8C%80%EC%B2%B4-%EB%AC%B4%EC%97%87%EC%9D%B4-%ED%8A%B9%EB%B3%84%ED%95%A0%EA%B9%8C-%EC%9A%B0%EB%B2%84-%EB%B6%84%EC%84%9D/
https//www.popit.kr/%EC%9A%B0%EB%B2%84--%EB%8F%84%EB%8C%80%EC%B2%B4-%EB%AC%B4%EC%97%87%EC%9D%B4-%ED%8A%B9%EB%B3%84%ED%95%A0%EA%B9%8C-%EC%9A%B0%EB%B2%84-%EB%B6%84%EC%84%9D/ ( 발전전략)
https//slownews.kr/73128
https//www.cidermics.com/contents/detail/1892 ( 기업상장)
https//slownews.kr/73128
http//dongascience.donga.com/news/view/21696
https//m.post.naver.com/viewer/postView.nhn?volumeNo=22697033&memberNo=31543081&vType=VERTICAL ( 하락세, 가능성)
Airbnb
https//search.naver.com/search.naver?sm=tab_hty.top&where=nexearch&query=%EB%84%B7%ED%94%8C%EB%A6%AD%EC%8A%A4+%EB%A7%A4%EC%B6%9C%EC%95%A1&oquery=%EB%84%B7%ED%94%8C%EB%A6%AD%EC%8A%A4&tqi=UO6bhlprvTossCO8QahssssssH0-178305 (기업소개)
https//search.naver.com/search.naver?sm=tab_hty.top&where=nexearch&query=%EB%84%B7%ED%94%8C%EB%A6%AD%EC%8A%A4+%EB%A7%A4%EC%B6%9C%EC%95%A1&oquery=%EB%84%B7%ED%94%8C%EB%A6%AD%EC%8A%A4&tqi=UO6bhlprvTossCO8QahssssssH0-178305 (비즈니스 모델)
https//news.mt.co.kr/mtview.php?no=2019101108362671047 (성공원칙)
http//www.zamong.co.kr/archives/8950?print=print (성공요인)
https//m.blog.naver.com/PostView.nhn?blogId=elvmffj17006&logNo=221139135613&proxyReferer=https%3A%2F%2Fwww.google.com%2F
https//m.blog.naver.com/PostView.nhn?blogId=csiaweb&logNo=220710015897&proxyReferer=https%3A%2F%2Fwww.google.com%2F (공유경제기반 플랫폼 장단점)
https//m.post.naver.com/viewer/postView.nhn?volumeNo=18267793&memberNo=517905 (전망)
http//pub.chosun.com/client/news/print.asp?cate=C01&mcate=&nNewsNumb=20150717979 (ott기반 플랫폼)
Netflix
https//search.naver.com/Netplix=tab_hty.top&where=nexearch&query=%EB%84%B7%ED%94%8C%EB%A6%AD%EC%8A%A4+%EB%A7%A4%EC%B6%9C%EC%95%A1&oquery=%EB%84%B7%ED%94%8C%EB%A6%AD%EC%8A%A4&tqi=UO6bhlprvTossCO8QahssssssH0-17
8305 (기업소개)
김조한, 플랫폼 전쟁, 메디치미디어, 2017-11-05 (연대별, 대표적인 전략)
https//ko.wikipedia.org/wiki/%EB%84%B7%ED%94%8C%EB%A6%AD%EC%8A%A4 (특징)
https//estimastory.com/2010/11/27/nscreen/ (N screen)
Disney
https//news.joins.com/article/23464750
https//news.joins.com/article/23633132 (기업소개)
Apple TV+
https//www.koreatimes.net/ArticleViewer/Article/122209
http//www.bloter.net/archives/359807 (기업소개)
https//www.asiae.co.kr/article/2019111810194184945 https//1boon.daum.net/ttimes/ttimes_1911120929 (OTT시장 경쟁)
https//www.asiae.co.kr/article/2019111810194184945 https//1boon.daum.net/ttimes/ttimes_1911120929 (전략)
https//ko.wikipedia.org/wiki/1%EC%9D%B8_%EB%AF%B8%EB%94%94%EC%96%B4
http//newsjel.ly/archives/newsjelly-report/marketing-report/4566 (1인 미디어 플랫폼)
Youtube
http//m.fnnews.com/news/201809081842339519 (기업소개)
Twitch
https//hypebeast.kr/2019/4/brand-profile-twitch
https//www.zdnet.co.kr/view/?no=20190722070750
https//m.blog.naver.com/PostView.nhn?blogId=twipkr&logNo=220925896087&proxyReferer=https%3A%2F%2Fwww.google.com%2F (기업소개)
https//www.youtube.com/watch?v=xqjPOvkzWF4
https//ko.wikipedia.org/wiki/1%EC%9D%B8_%EB%AF%B8%EB%94%94%EC%96%B4 (Facebook Live)
https//ko.wikipedia.org/wiki/1%EC%9D%B8_%EB%AF%B8%EB%94%94%EC%96%B4
https//byline.network/2019/03/11-48/ (Instagram Live)
Afreeca TV
http//www.newsprime.co.kr/news/article/?no=478583
http//moneys.mt.co.kr/news/mwView.php?no=2019103111458018738&code=w0402&MRN (기업소개)
Naver V Live
https//namu.wiki/w/V%20LIVE
http//it.chosun.com/site/data/html_dir/2019/02/07/2019020702428.html (기업소개)
http//magazine.hankyung.com/business/apps/news?popup=0&nid=01&c1=1003&nkey=2017061901125000201&mode=sub_view
http//www.zamong.co.kr/archives/17113?print=print
http//www.donga.com/news/article/all/20190824/97096693/1
https//namu.wiki/w/MCN (1인 미디어 플랫폼 전망)
Alibaba
https//ko.wikipedia.org/wiki/%EC%A0%84%EC%9E%90_%EC%83%81%EA%B1%B0%EB%9E%98
http//hopia.net/ries/jes/jes_w_ec/jes_w_ec11.htm
http//www.retailon.kr/on/bbs/board.php?bo_table=r1_02&wr_id=934 (E-commerce 플랫폼)
https//ko.wikipedia.org/wiki/%EC%95%8C%EB%A6%AC%EB%B0%94%EB%B0%94_%EA%B7%B8%EB%A3%B9
https//platum.kr/archives/115597 (기업소개)
https//ppss.kr/archives/35779 (비즈니스 모델)
http//kr.people.com.cn/n3/2019/0222/c414198-9548997.htm
https//verticalplatform.kr/archives/7791l (전망)
Amazon
http//www.etnews.com/20190201000175?m=1
https//ko.wikipedia.org/wiki/%EC%95%84%EB%A7%88%EC%A1%B4_(%EA%B8%B0%EC%97%85) (기업소개)
이 자료와 함께 구매한 자료
Google, Apple, Amazon, Facebook의 비지니스 플랫폼 분석 19페이지
스마트시티 데이터 허브 플랫폼을 활용한 감염병 대응체계 구축에 대한 제도적 검토 16페이지
플랫폼경제의 이해 5페이지
공간마케팅 플랫폼창동 분석 35페이지
플렛폼 레볼루션 독서발표 10페이지