디지털 미디어 전략 (영문 레포트)

소개글

"디지털 미디어 전략 (영문 레포트)"에 대한 내용입니다.

목차

1. Research Question
2. New weapons for the presidential election
3. Background of SNS as a political measure
4. Research Method
5. Analysis
6. Changes of the media in politics
7. Conclusion
8. References

본문내용

Research Question
How did presidential candidates use the media for US election strategy in 2016?

My final report is based on the media content analysis.

New weapons for the presidential election
The results will provide how media is used in 2016 US election and what effects did media have. The study will show media strategies of main presidential candidates. Through this research, important role of media in politics will be emphasized.
Social media such as Facebook, Twitter and Instagram shook the 2016 U.S. presidential election. Simply put, candidates who make good use of SNS had high approval ratings. SNS has firmly established itself as a new weapon that captures voters' eyes and ears. According to the BBC news, “The need for headlines that bring clicks and stories that get shared has changed everything.

참고 자료

David Sillito. (2016). “Donald Trump: How the media created the president” BBC News, Entertainment & Arts
OREN TSUR, KATHERINE OGNYANOVA and DAVID LAZER. (2016). “The Data Behind Trump’s Twitter Takeover” Politico Magazine
Hunt Allcott and Matthew Gentzkow. (2017). “Social Media and Fake News in the 2016 Election” Journal of Economic Perspectives—Volume 31, Number 2—Spring 2017—Pages 211–236
Cole Dunlop. (2016). “Election 2016: The Role Social Media Played in the Elections” Authority Lab