TAOBAO 타오바오 ppt, 마케팅,알리바바
- 최초 등록일
- 2021.06.19
- 최종 저작일
- 2021.03
- 14페이지/
MS 파워포인트
- 가격 2,500원
![할인쿠폰받기](/images/v4/document/ico_det_coupon.gif)
소개글
"TAOBAO 타오바오 ppt, 마케팅,알리바바"에 대한 내용입니다.
목차
1. New Retailing
2. Reasons for development
3. The characteristics of the new middle class consumption concept
4. Ecological
5. Intelligent
6. Unbounded
7. Taobao’s new innovative operation
8. Taobao operation model
9. User analysis
10. Big data analysis
11. Technology transformation
12. Conclusion
본문내용
- New retail, that is, individuals and enterprises rely on the Internet, through the use of big data, artificial intelligence and other advanced technical means to upgrade the production, distribution and sales process of commodities.
- New retail model with deep integration of service, offline experience and modern logistics.
- The core of "new retail" is to promote the integration of online and offline.
- The optimization and upgrading of the storefront in the commercial dimension.
참고 자료
"taobao.com Competitive Analysis, Marketing Mix and Traffic". Alexa Internet. Retrieved 2020-04-13.
"Consumer Engagement Driving Growth for Mobile Taobao | Alizila.com". Alizila.com. 28 June 2016.
Chen, Jianqing; Ming Fan; Mingzhi Li (2016). "Advertising versus Brokerage Model for Online Trading Platforms" (PDF). MIS Quarterly. 40 (3): 575–596. doi:10.25300/MISQ/2016/40.3.03.