맥도날드 마이클 포터 5 Forces Analysis 분석, VRIN 분석
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- 2021.11.18
- 최종 저작일
- 2021.10
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"맥도날드 마이클 포터 5 Forces Analysis 분석, VRIN 분석"에 대한 내용입니다.
목차
1. Overview
2. 5 Forces Analysis of McDonald’s
1) Competition among Existing Competitors
2) Treat of New Entrants
3) Treat of Substitue
4) Power of Suppliers
5) Power of Buyers
3. Core Resource Analysis
4. Strategic Suggestions
본문내용
1. Overview
McDonald's is the world's leading fast food chain, established in 1955, with an ambitious ambition to provide consumers with hygienic, fast, and high-quality food. McDonald's can be said to be a leader in the fast food industry. The company had sales of $21.03 billion in 2018 alone, a testament to its global success as a fast food chain. The company has grown over time and is now a conglomerate offering products in more than 100 countries. McDonald's serves food from more than 100 countries, offering locally-relevant, high-quality food and beverages at various price points.
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