Caffebene SWOT analysis (A+)

소개글

"Caffebene SWOTanalysis"에 대한 내용입니다.

목차

1. Introduction
2. SWOT analysis
3. Strengths
3. Weaknesses
4. Opportunities
5. Threats
6. Conclusion
7. Bibliography

본문내용

Rrrrr-. You get a call from a friend you haven’t talked for a while. If he wants to meet you, you may consider the place to meet him and finally decide to gather in café. Since cafés offer us a place to talk and something to drink, it is common to meet someone in cafés today. ‘Caffebene’ is one of the popular cafés for gathering in Korea. There are a lot of coffee beverages, sweet breads, and desserts menus including bing-su(shaved ice with syrup and fruit toppings). We can easily go there and do not need to worry about time pressure.
Caffebene was launched as a café brand focusing on multi-cultural services in 2008(caffebene.co.kr, 2015).

참고 자료

Caffebene.co.kr, (2015). CAFFEBENE INTRO. [online] Available at: http://www.caffebene.co.kr [Accessed 10 Oct. 2015].
Caffebene.co.kr, (2015). Unit_Franchise - 카페베네. [online] Available at: http://www.caffebene.co.kr/sub02/unit [Accessed 10 Oct. 2015].
Caffebene.co.kr, (2015). 베네 데이 - 카페베네. [online] Available at: http://www.caffebene.co.kr/sub06/beneDay [Accessed 10 Oct. 2015].
Heraldcorp, (2015). 'Morning coffee'...threats your health?. [online] Available at: http://biz.heraldcorp.com/view.php?ud=20151005000039 [Accessed 10 Oct. 2015].
Newsway, (2015). Too competitive RTD market for coffee and beverage company. [online] Available at: http://news.newsway.co.kr/view.php?tp=1&ud=2015100708384102542&md=20151007085259_AO
Sisaon, (2015). Caffebene hired a new CEO, Choi. [online] Available at: http://www.sisaon.co.kr/news/articleView.html?idxno=32267 [Accessed 10 Oct. 2015].
Starseoultv, (2015). Secret for long run franchise cafe is not coffee?. [online] Available at: http://www.starseoultv.com/news/articleView.html?idxno=349100 [Accessed 10 Oct. 2015].
Thefactnews, (2015). Ice flakes exceeding 10000won.... the most expensive, 'Caffebene'.
[online] Available at: http://news.tf.co.kr/read/economy/1581544.htm [Accessed 10 Oct. 2015].