[지식경영, 전략경영] 전략 수립 및 실행 (Process)

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목차

전략경영 분석틀
통신산업
Typical SM process
Developing a “strategic” vision
Setting objectives
Crafting a strategy
Implementing strategy
Evaluating performance
Intended strategy vs. Emergent strategy
Strategic planning in practice
VTBC case: Ms. Liz Robert
VTBC case: Ms. Liz Robert

본문내용

Otis Elevator의 Mission statement
“Our mission is to provide any customer a means of moving people and things up, down and sideways over short distances with higher reliability than any similar enterprise in the world.”

CNN의 전략적 비젼
“Our vision is to be the best and most reliable news source on any topic, anywhere, and anytime.”

참고 자료

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