TruEarth Healthy Foods HBS HBR Case Study
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- 2022.11.13
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- 2016.10
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"TruEarth Healthy Foods HBS HBR Case Study"에 대한 내용입니다.
목차
1. The Definition of HMR Pasta Market
2. The Definition of Pizza Market
3. Similar opportunities in the pizza market to those in the pasta market
4. Comparative Analysis of Exhibit 3 and 7, Exhibit 4 and 8
5. The possibilities of successful launching of TruEarth’s new pizza product
6. Expected sales Hypothesis
본문내용
1. The Definition of HMR Pasta Market
- HMR pasta market is shaped based on the needs for convenient meal as the number of dual- income households has increased. As time goes by, the needs for the product is varied. Firstly, the need for variety of products’ line appeared and then the need for semi prepared option appeared as well. Finally, the need for healthy ingredients appeared against the concern about bad carbohydrates.
1-1. KSF (Key Success Factors) in HMR Pasta Industry
- As the market is shaped based on the need for convenient replacement of everyday meal, the product should be 1) Ready to eat conveniently, 2) Provide semi-cooking experience.
2. The Definition of Pizza Market
- Pizza industry can be divided into 2 sub-categories based on the survey result shown at Table1
- According to our calculation, the variation meaning the amount of change after the introduction of TruEarth Whole Grain Pizza here can divide the market into two categories as shown at Table2
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