[문화관광마케팅] 대한항공

소개글

팀원7명이서 정말 힘들게 쓴것이구요~
대한항공같은데는 자료얻기 힘든데..아버지가 아는분이 계서서 자료도 많이 얻었습니다~
후회안하실꺼예요~A+받았습니다~

목차

1. Introduction

2. The Korean Air
1) Company History
2) Operation Introduction
3) Motto of Company
4) Present Condition

3. Analysis
1) SWOT Analysis
2) S & T Analysis
3) Positioning Analysis
4) 4P Analysis
5) SERVQUAL
6) Promotion
7) Web Site

4. Marketing Strategy
1) Market Segmentation
2) Promotion
3) Database Marketing
4) Client Raison
5) Web Site

5. Conclusion

본문내용

Korean Air have been stand in unique position in Transportation industry from 60s, but maintaining its brand power is not easy since world competition is getting hard. If Korean Air want to keep its customer and be well managed as of today, they prepare more special marketing strategy.We’re going to indicate our specific marketing strategy for air transport in real market. We’ll present introduction of Korean air, analysis and developing part of marketing.Korean Air is on the freight result 2 above seat currently hard and is securing a stable income base, and multiple Sky Pass is securing a compunction royalty high customer by a pass member offering.

참고 자료

Alastair M Morrison, ‘Hospitality and Travel Marketing’ 3rd edition, 2002, Delmar.
www. Koreanair.co.kr
www. Doumtech.com