[국제 마케팅 전략] 국제 경영전략(daimler chrysler)
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- 2004.07.23
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- 2004.06
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영문으로된Automobil industry (Daimler chrysler )r국제 마케팅 전략분석자료입니다
목차
INTRODUCTION
PROBLEMS FACING THE AUTOMOBILE INDUSTRY
MARKET TREND
BARRIERS TO ENTRY
INDUSTRY COMPETITION
POWER POSITION OF SUPPLIERS
MARKET SEGMENTATION
INTERNAL ANALYSIS
SWOT ANALYSIS
SEGMENTING THE WORLD AUTOMOBILE MARKET
STRATEGIC GROUP IN THE WORLD AUTOMOBILE INDUSTRY
THE OTHER FACTOR TO CONSIDER FOR DAIMLER CHRYSLER
RECOMMENDATION
REFERENCES
본문내용
At the end of 1990s, the world automobile industry was suffering from a lot of causes. Some of them were the overcapacity, the financial crisis affecting Asia and many other emerging market countries and the environment. During this time US manufacturers were plagued by stale product offerings and relentless competition from their Japanese counterparts. The losses of the Big Three (GM, Ford, Chrysler Corp) accounted to almost $7.5bn (http://biz.yahoo.com/ic/profile/carmfg_1019.html). They also decreased their production to meet in line with decreased demand. As demand slowed down and existing markets had very less potential, the automobile industry saw the new markets in China, India and Soviet Union together with Latin America.
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