[산업동향(경](경영마케팅분석)_인터넷음악산업분석_영문발&

소개글

우리나라 인테넷음악시장의 동향과 기업별 사례분석을 통한 음반시장의 산업동향에 대해 영문으로 발표한 팀프로젝트 자료입니다. 이해하기 쉽도록 작성하였으므로 한글로 번역해서 사용하셔도 무리가 없을 것 같습니다.
＊사례소개(Napster/Soribada/MS/Apple/iPod+iTunes..)

목차

1)Overview
1. What is Internet Music?
2. Development of Internet Music
3. Method
4. Key Online Service Profiles


2)BM analysis of iPod and MS
1. iPod
2. Microsoft
3. The strategy comparison of MS and Apple
4. Deepening the competition view
The competition view of iPod ,
MS and Napster

3) Music Business through the Internet in Korea
1. Present condition of domestic Internet Music
Soribada
2. Problems of the Domestic Music business through the Internet
3. Efforts to solve the problems and plans to go for

본문내용

1.What is Internet Music?
-The digital music file which circulates via
internet network.
-Generally called digital music or mp3
2.Development of Internet Music
-As the IFPI Digital Music Report 2005 report
testifies,
-Appearance of Internet Music
nternet music industry has been started
Transmission Method
<Streaming Method>
<Downloading Method>
Pricing Method
<Pay-per download> <Subscription>
Key Online service profiles
iPOd and iTunes have been a phenomenal success. Apple brand and created a 멻alo-effect?on consumer.
iPod+iTunes
BM Analysis of iTunes
Value Proposition
target segment
SWOT analysis of iTunes
Result of iTunes`s financial affairs

참고 자료

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