[marketing]Marketing Case - study: Fan- Tastic

소개글

this was used for individual presentation for marketing

목차

1. 7Major forms of international marketing

 Looking at the global marketing environment
 Deciding whether to go international
 Deciding which markets to enter
 Deciding how to enter the market
 Diciding on the global marketing program
 Assessing the global strategy framework
 Deciding on the global marketing organisation

2. why do you think that Fan-Tastic never thought of international trading as an option before hand?

3. What grounds do you think that Roger and Kaiser would have been reluctant to fulfilling the first order?

4. How typical do you think these are of other companies with a small turnover and local market?

본문내용

How typical do you think these are of other companies with a small turnover and local market?

 I think that small companies with a small turnover and a local market are very commom. However I think that possibility to entering global markets may be limited.

참고 자료

 Kolter, Adam, Brown,Armstrong,2003, ‘Principals of Marketing, Edition 2’, Prentice Hall, Australia
 Marketing Red Book for Case Study(Chapter 15)
 Australian Government :Austrade ‘Australian Trade Commission’[Online] Available at :http://www.austrade.gov.au