[경영학원론, 마켓팅원론]Blue Ocean strategy 영문 ppt
- 최초 등록일
- 2005.11.22
- 최종 저작일
- 2005.11
- 16페이지/ MS 파워포인트
- 가격 2,000원
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블루오션전략! 의 영문판 써머리 자료구요!
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PPt로 20장 분량입니다
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목차
1. Blue Ocean Strategy?
2. The Six Principles of Blue Ocean Strategy
3. Value Innovation: The Cornerstone of Blue Ocean Strategy
4. The Profit and Growth Consequences of Creating Blue Oceans
5. The Four Actions Framework
6. Three Characteristics of a Good Strategy
7. Reconstruct Market Boundaries
8. From Head-to-Head Competition to Blue Ocean Creation
9. The Four Steps of Visualizing Strategy
10. The sequence of Blue Ocean Strategy
11. The Profit of Blue Ocean Strategy
12. The Importance of Fair Process
본문내용
Imitation Barriers to Blue Ocean Strategy
Value innovation does not make sense to a company’s conventional logic.
Blue ocean strategy may conflict with other companies’ brandimage.
Natural monopoly: The market often cannot support a second player.
Patents or legal permits block imitation.
High volume leads to rapid cost advantage for the value innovator, discouraging followers from entering the market.
Network externalities discourage imitation.
Imitation often requires signification political, operational, and cultural changes.
Companies that value-innovate earn brand buzz and a loyal customer following that tends to shun imitators.
참고 자료
Blue ocean strategic!