[국제경영]Selected Readings in Business 문제풀이
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- 2006.08.14
- 최종 저작일
- 2006.04
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소개글
미시건 대학교에서 나온 Selected Readings in Business 책에 있는 챕터 12의 케이스 풀이입니다. 문화적 차이에 관한 문제인데 깔끔하게 정리하여 풀었습니다. 영어전용 강의여서 영어로 작성되어있습니다.
목차
I. Statement of the problem
II. Suggestions of possible solutions
III. Evaluation of possible solutions
IV. Selection of a solution
본문내용
I. Statement of the problem
A. Definition
Paul and Carolyn negotiated with the employees of Chan Ching in the way they had done in the States, but it backfired.
B. Analysis
That’s because of cross-cultural misunderstanding which is caused between the people who have different cultural backgrounds.
In respect of way to start talking, Paul and Carolyn wanted to discuss the issue straightly while the employees of Chan Ching tried to break the ice by asking such a question as “Is your hotel comfortable?” In other words, Paul and Carolyn rushed to the business issue without any small talks because of the pressure that they needed to finish the negotiation as soon as possible.
II. Suggestions of possible solutions
A. Paul and Carolyn could give up this plan and find another partner.
B. Paul and Carolyn could talk with employees of Chan Ching again on the basis of understanding cultural difference.
C. Paul and Carolyn could reach President Wang directly.
D. Paul and Carolyn could inform President Dan of their situation.
III. Evaluation of possible solutions
Choice A (Paul and Carolyn could give up this plan and find another partner.)
A. Advantages: Paul and Carolyn would not make the same mistake next time.
B. Disadvantages: It might need much time and cost for them to find another partner.
Choice B (Paul and Carolyn could talk with employees of Chan Ching again on the basis of understanding cultural difference.)
A. Advantages: Paul and Carolyn would negotiate with the employees of Chan Ching more smoothly as President Dan expected them.
참고 자료
Selected Readings in Business, University of Michigan