[마케팅]결혼정보회사 듀오(DUO)

소개글

결혼정보회사 듀오 성공 요소(영문)

목차

1. Introducing Marriage Information Industry
2. About Duo co.
3. Event Marketing
4. Conclusion

본문내용

MI 1

• Until 1999, Korean had bad image about this industry.
because of lack of member’s trust, poor image, small sized companies,
and private match-maker(called Madam; 마담 뚜)
There are lots of small companies, so It’s not easy to trust them.
• At present, the image is getting better
Major companies require people’s history detailed before becoming a member
• No time, no opportunity because of competitively industrial society
But A lot of people want to get married with the person who are
in almost same status of university level & finance, etc…
i.e.) an extreme case is the noblesse club
• Just annual membership fee from members
No other commission after success of marriage

참고 자료

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