[호텔경영]외식업체 경영을 위한 분석 및 전략(영문)
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외식업체를 오픈하기 위해 실시한 시장/환경 조사.분석 및 swot, BCG MATRIX 분석목차
1.0 Organizational Structure2.0 Market Analysis
3.0 Market Segment Identification
4.0 Target Market
5.0 Product Positioning in Current Market
6.0 Product Differentiation
7.0 Brand Image Strengthen Strategy
8.0 Pricing Strategy
9.0 Advertising Programs
10.0 Market Channels’ Selection and Management
References
Appendix 1 Hola Amigos Menus
Appendix 2 Exterior/Interior
Appendix 3 Discount Coupon
Appendix 4 Small Mexican Fried Ice Cream & Roll Out Butter Cookies
Appendix 5 Menupan.com
Appendix 6 Campus Tomorrow
Appendix 7 ‘Follow the taste, follow the grace’
Appendix 8 The University Life
Appendix 9 Cookand
Appendix 10 ESSEN
Appendix 11 COSTCO
Appendix 12 CJ Food System
본문내용
2.0 Market Analysis2.1 External Analysis
2.1.1 Political/Legal
▪ Most fast-food businesses show their types of products and nutrition contents via internet websites.
ETC....
2.1.2 Socio-cultural
▪ Recently interests in the well-being trend are increasing.
▪ With the influence of the American sitcom Sex & the City, brunch trend in Korea is starting to spread out.
ETC...
2.1.3 Demographic
▪ According to a National Statistical Office research on household balance, urban workers were found to spent almost half(48.5%) the amount of food expenditures on eating out. This is due to some difference on life patterns such as the increase of income and the expanding of women entering the society.
ETC...
2.1.4 Economic
▪ Uncertainty of the future due to high oil price and the Real Estate policy that was recently announced, is instigating the shrinking of consumption.
ETC...
2.1.5 Global
▪ United States of America
ETC...
참고 자료
1. Hill, C.W.L., Jones, G.R., & Galvin, P. 2004. Strategic management: an integrated approach. Milton: Wiley, 01 Sept, 20052. Taco Palace, http://www.tacopalace.com/aboutourcompanyphotos.htm
3. Menupan.com, http://www.menupan.com
4. Campus Tomorrow, http://www.naeilshot.co.kr
3. University Life, http://media.khu.ac.kr:2845/khu_eng/english_main.asp
4. Cookand
5. ESSEN
6. COSTCO