[경영]클럽메드 완전 조사 분석 및 발표자료(영문)
- 최초 등록일
- 2006.09.26
- 최종 저작일
- 2004.05
- 23페이지/
MS 파워포인트
- 가격 1,500원
![할인쿠폰받기](/images/v4/document/ico_det_coupon.gif)
소개글
클럽메드의 역사부터 시작해서 마케팅 분석까지 다 함.
영문자료.
사진 많이 첨부.
목차
History
Introduction
Programs
Market Analysis
본문내용
Market Analysis
○ Product
․A TYPE
① Ordinary product and Honeymoon Product
② Air Package -Flight + Village + Transport -> most general type
Village + Transfer package
Village Only - only check in, check out service
․Membership joining is required
- This is not included in Travel cost
Admission fee : Adult (over 12) 24000 Won
Annual membership fee: Adult (over 12) 16000 Won
- The term of validity is only a year
○ Price
․High price strategy
․Travel cost is one of its package
○ Place
․Reservation with direct call and Internet
․Selling from strategic cooperation with existing travel agency
Market Analysis
○ Promotion
․Public relations by word of mouth
○ People
․G.O`s kind customer service
․G.O have got familiar image^^
․Club Med focus on guest`s freedom
○ Physical evidence
․Beautiful resort place located in Great nature
․Village-Guests can enjoy lively nature^^
․Various and enough facilities(sports facilities, leisure, performance stage etc...)
○ Process
참고 자료
없음