[마케팅]스타벅스의 새로운 제품 기획서 [영문]
- 최초 등록일
- 2006.09.29
- 최종 저작일
- 2006.02
- 6페이지/ MS 워드
- 가격 1,000원
소개글
스타벅스에서 젊은 층을 공략하기 위한 신제품 개발에 대한 기획서
목차
1.SUMMARY
2.INTRODUCTION
3.NEW PRODUCT
4.EXPECTATION
본문내용
1. SUMMARY
A coffee is the one of fast developing trends in the world. In Canada, there are many companies that offer many kinds of coffee and tea, which a number of people would like to have.
In the coffee industry and market, the competition is very strong and serious because there are so many companies in the market like, Starbucks, Blenz, Tim Horton and more. Those companies try to take customers as much as possible by developing new products.
One way of developing new products is a coffee that will attract young customers such as young teenagers aged 10 to 15 who will be very significant customers in the near future.
Nowadays, a number of important studies have shown that coffee may make you mentally more alert, even boost your learning and reasoning abilities, and help reduce the risk of a number of diseases and ailments such as Type II diabetes, Perkin’s, colon cancer, cirrhosis, gall stones, depression and more.
This is good news and opportunity for developing the new product.
참고 자료
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