[마케팅]캔모아(생과일 전문점) 캐나다에 런칭하기 (Promotion Plan) [영문]

소개글

Cafe 시장이 활성화 되어있는 캐나다(벤쿠버)에 국내 프랜차이즈 전문점 캔모아(생과일전문점)을 Launching하기 위한 Promotion Plan 입니다.
프로모션 스케줄과 예산안까지 작성하여 Class에서 가장 높은 점수를 받은 과제입니다.
많은 도움이 되시길 바랍니다.

목차

Table of Contents

1.Summary
2.Introduction
3.Market Analysis
4.Company Analysis
1) History
5.Competitor Analysis
6.Target Customer
7.S.W.O.T Analysis
8.Three Ps
1)Product/Services
2)Price
3)Place
9.Promotion Strategies
1)Objectives
2)How to do Promotion
3)Promotion Tools
4)Scheduling of Promotion
5)Budget

10.Controlling Plan
11.Appendix/References

본문내용

1. Summary
In Canada, a number of people like to go cafés like Starbucks, Tim Horton’s or Blenz for the food and atmosphere they offer. Therefore, this is a huge market because the vast majority of the population of Canada can be targeted customers.

So a fresh fruit juice café is an uncharted market that would satisfy female customers who are interested in beauty and a café experience.

In the circumstances, a company called CanMore has occupied a firm position as a fresh fruit specialty franchise, will goes well with café culture in Vancouver.

The main target customer of CanMore is the younger generation and young women in 14 to 27, and potential customer of CanMore is a family with children because of the characteristics of fruit, all generations probably would like what CanMore offers.

The store is going to open on Robson Street on June 1st and do promotion that is starts from two months ago before open such as PR, Ads, fliers, event marketing and etc to take target customers away from competitors.

The promotion plan was separated by duration like before open (April 1st ~May 31st), open (June 1st~Nov.30th) and after open (Dec. 1st~ Mar.31st) because there are different objectives in each period.

And that promotion plan will be evaluated every three months.

참고 자료

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