[서평]설득의 심리학 서평 (로버트 치알디니 지음)

소개글

안녕하세요. 중앙대학교 경영학과 학생입니다.
소비자 행동론 수업 시간에 교수님이 설득의 심리학을 읽고 서평을 써오라고 해서 2일 간에 걸쳐 문법, 내용, 스펠 검사하면서 옛 추억을 짜내서 만들어 봤습니다. 여러분께 도움이 되었으면 합니다. 참고로 강의 마치고 성적 알라보러 갔는데 100%만점에 120%주었다고 합니다.

목차

없음

본문내용

First and foremost, I would like to thank Professor Lee for endowing giving us an opportunity to read ‘The Psychology of Persuasion’. I was hoping that I’m the only person who had read this book and published only for me, because this book is so perfect that I just want to cry out loud telling people to recommend this book. From this book I’ve learned many things, such as how to make a person or people satisfaction, give actions, decisions, and controls. It is so possible that using myself can make people activate like remote control for televisions. Soon or later they might listen and follow me like the magic. To make a person or people be activate as I wish, there are six rules of standing, which are a ‘principle of mutuality’, a ‘principle of consistency’, a ‘principle of social proof’, a ‘principle of goodwill’, a ‘principle of authority’, and a ‘principle of rarity’. They are the rules that we use everyday, but not actually noticed. (서론)
Days of our lives, we don’t actually use or understand the six standing rules. We just speak as a normal, act as a normal. But with fully understood those six rules, anyone can squarely stand in front of people seducing them easily and quickly. It is just a matter of time.(결론)

참고 자료

설득의 심리학 `The Psychology of Persuasion`, 로버트 치알디니 지음 / 이현우 옮김 , 21세기북스