[경영학]Motorola in China

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전략과목 수강때 제출했던 Motorola in China 케이스 스타디입니다.(영문 2P)
어떻게 Motorola가 First mover advantage를 획득했고, 현재 직면하고 있는
과제와 문제점은 무엇이며 앞으로 해결해야 하는 문제들은 어떤 점들인지
분석하고 있습니다.

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Motorola which entered in China market much earlier than the other competitors could get first mover advantages and enjoy near monopoly position until 1994. First, the great success in pagers thanks to the low telephone penetration, gave them a firm stand to focus on handsets which started to gain popularity in the mid-1990s. To understand the importance of guanxi in China and build up a bureaucratic network allow Motorola to set up 100% owned semiconductor testing facility which was a first for a foreign company along with its own subsidiary (MCEL) and plant. Thus, they could avoid profit sharing with Chinese partner along with the risk of the joint venture and could get more power to control the whole operation and management process. Also, their passionate social benefits programs such as HOPE not only contribute to smooth the relationship with the government but also enhance brand image. And strategic investment in education such as training center,

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