Disney

소개글

마케팅 강의 수강 때 제출했던 Disney 케이스 스터디입니다. (영문 9P)
1. What assets Disney need and which not to successful compete in new digital age?
2. Was cash flow itself enough to see the company to success, or would fundamental changes in strategy need to occur before Disney could go digital?
3. How could the company that pioneered so many entertainment concepts in the last century compete in the next?

목차

1. Intro
2. A. SWOT
B. Issues
3. Suggestions
4. Conclusions

본문내용

Walt Disney is focuses on entertainment and the emotional connection created with their audience. This goal takes formation in many ways for the company, including theme parks, sporting teams, animated movies and multimedia products. In addition, attention is paid to the products complimenting the entertainment they provide, such as consumer electronics and stuffed animals. Around the world, the Walt Disney brand has tremendous value that works creates a strong positive emotional response from the potential consumers surrounding it.

The Disney Company is a massive organization, diversified into four major entertainment-related business segments. These include Media Networks, Parks and Resorts, Studio Entertainment and Consumer Products. In 2002, the Media Networks division generated the most revenue of the four, with Consumer Products offering the least.

The company faces an ever-increasing threat of rivalry. The Disney look and feel is becoming easier to imitate in some areas, and the organization is spread among many different types of competitive forms of entertainment. Lower-priced imitations and/or products with a very similar look and feel of Disney products have been produced by organizations such as DreamWorks, and switching costs among consumers is not always high. Depending on the area of entertainment being considered, consumers may not always even be aware that product they are viewing is not Disney.

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