ITC eChoupal
- 최초 등록일
- 2006.11.12
- 최종 저작일
- 2006.05
- 2페이지/ MS 워드
- 가격 2,500원
소개글
International Strategy 강의 수강 중 제출한 ITC eChoupal 케이스 스터디입니다. (영문 2P)
India의 농업 Industry를 살펴보고, eChoupal의 적용과 적용을 통한 value Preposition, Disadvantages, 이 모델이 중국에도 적용될 수 있을 것인지 분석하였습니다.
목차
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본문내용
Agriculture industry means more than livelihood source in India as it also contains economical and social meaning. As 72% of the population live in rural area and 60% workforce related to agriculture but only contribute to 30% of the GNP and it represents low income in this area. However, this area has a lot of problems such as inadequate infrastructure especially transportation and electronic power, less experience in modern resource, huge land and diverse egro-ecological zone which leads to heterogeneous products and needs to customized information on crop, prices and weather. Farmers are mostly fragmented and illiteracy rate is also high owing to the low education and limited access to information and most of them just depend on monsoon to cultivate. The weak infrastructure and the need of input and market access justify numerous intermediaries who are dependent sole source of information and counterpart for transaction and exploit both farmers and buyers. Low risk taking ability of farmers leads low investment, productivity, value addition and low margin and it cycles repeatedly.
To break this cycle and aggregate the demand from thousand of small farmers and add value every part related by connecting all of them, ITC creates new supply chain through eChoupal.
참고 자료
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