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Ford Posts Loss of $5.8 Billion, Worst Since ’92
By MICHELINE MAYNARD
Published: October 24, 2006
DEARBORN, Mich., Oct. 23 The Ford Motor Company reported its worst financial results in more than 14 years Monday and warned that its business was likely to worsen further in the months ahead, as it and other Detroit auto companies struggle to reinvent themselves.
The typical Detroit turn around, based on plant closings and introducing a few hit vehicles but with little change in attitude, will not be enough to see Ford through, Mr. Mulally said in an interview at Ford’s headquarters here on Monday.
The company, posting a $5.8 billion loss for the third quarter, has to first acknowledge the grim realities of the marketplace and then realign itself to be more productive and nimble.
“The most important thing to watch,” Mr. Mulally said, “is do the leaders have a view that’s different than the way it’s being done today. Because if they don’t, we are surely not going to get there.”

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