Trap-Ease Strategy
- 최초 등록일
- 2007.10.13
- 최종 저작일
- 2006.09
- 8페이지/
MS 파워포인트
- 가격 1,000원
![할인쿠폰받기](/images/v4/document/ico_det_coupon.gif)
소개글
Trap-Ease사의 전략 분석자료
마케팅 과제로 사용된 ppt자료로
Product Benefits,Target Market,Competitor,Price,Promotion(Advertising),Place
(Distribution Channel),성공여부,Recommendation 별로 분석해놓음
목차
Product Benefits,
Target Market,
Competitor
Price,
Promotion(Advertising)
Place
(Distribution Channel)
성공여부
Recommendation
본문내용
1.Product Benefits
Clean/Easy/Safe
Consumers can use it safely and easily with no risk of catching their fingers while loading it. It poses no injury or poisoning threat to children or pets. Consumers can avoid the unpleasant “mess” they encounter with the violent spring-loaded traps. The consumer can reuse the trap or simply throw it away.
2.Target Market
Women
They often stay at home and care of children. Thus, they want a means of dealing with the mouse problem that avoids the unpleasantness and risks that the standard trap creates in home.
3.Promotion (Advertising)
-비용; 6만불
She planned use $50,000 of this amount for travel costs to visit trade shows and to make sales calls on retailers. She would use the remaining $10,000foe advertising. She needed to do much advertising. She had Placed advertising in GOOD HOUSEKEEPING and in other “Home and shelter” magazines.
-Only sales person
Martha was the company’s only “salesperson” but she intended to hire more salespeople soon.
참고 자료
없음