Marketing on the Web

소개글

Web 상에서의 마케팅 개념, 종류 및 전략에 관한 리포트(영문)

목차

Marketing on the Web
Part 1: Marketing on the Web
- Web Marketing Strategies
- Communicating With Different Market Segments
- Beyond Customer Segmentation: Customer Behavior and Relationship Intensity
- Advertising on the Web
- E-Mail Marketing
- Creating And Maintaining Brands on the Web
- Case Analysis

Part 2: Case Analysis: Montana Mountain Biking

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Web Marketing Strategies

Marketing Mix – combination of elements used to achieve goals for selling and promoting products and services
- is the combination of elements ( 4 p’s) that they use to achieve their goals for selling and promoting products and services

Marketing Strategy – the marketing mix that a company would like to employ
- is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage.

Four P’s of Marketing

Product – physical item or service a company sells
Price – the amount the customer pays for the product
Promotion – any means of spreading the word about the product
Place – the need to have products and services available in many different locations

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