(영문)HP 와 COMPAQ (컴팩) 인수합병(M&A)에 대한 고찰 - Mergers and Acquisitions between HP and COMPAQ

소개글

국제 경영, 경제 리포트.
기업 인수 합병 사례 자료
Hp와 COMPAQ의 인수합병 과정을 밝혔습니다.
그 결과가 성공인지, 실패인지에 대한 고찰.

목차

Introduction
The Terms of the M&A
Problems of the M&A
The Process
Is it a success or failure?

본문내용

There are many reasons for the M&A (mergers and acquisitions) of HP and COMPAQ, but the main reason was general a depression of PC and IT markets. In 1990, many investments which were in IT increased 15% a year because of development of IT market. The problem is that these investments were in surplus during the depression of IT and the economic crisis of East Asia in late 90s. This oversupply provided a losing profit to IT companies and began the slump. PC markets also faced a crisis of sales decreases for the first time. About 10% sales of the PCs of HP and COMPAQ decreased in America, the most important market. So HP sustained almost 150 million dollars loss in PC and server marketing and COMPAQ lost almost 155 million dollars in PC marketing. Development of Dell was also a principle reason for the depression of PC marketing of these two companies. Dell’s strategy was cheap cost with direct sales. COMPAQ also fell in PC cost in response to Dell’s strategy but the result was defeat. So Dell became No.1 PC sales company

참고 자료

The latest case of M&A
Digital Times: http://www.dt.co.kr/