[영문]베스킨 라빈스 마케팅

소개글

영문으로 작성한 베스킨 라빈스 마케팅 프리젠테이션 자료입니다.

목차

01 environment analysis
02 consumer analysis
03 4P(other strategy)
04 STP
05 suggestion

본문내용

01.Enviorment analysis
fierce competition in the ice cream market BR is threaten by other category competitor
fierce competition in the ice cream market BR is threaten by other category competitor
02.Competitive Environment analysis
Haagendazs TV commercial and its shops interior design make us feel difference compare with others.
They have a greater pride.
When we see the Haagendazs plan for the future, they will start to use a franchise system 

Natuur is making their position by the advantage how they manage the distribution and make ice-cream with nature material.
so, putting high quality of product into the base-line takes them the opportunity to participate in the market.

참고 자료

없음