[기업경영]스타벅스의 성공

소개글

세계 최고의 기업, 미국을 가장 잘 표현해주는 스타벅스에 대하여

모든거를 조사한 ppt입니다.

목차

1.About Starbucks
2.History
3.The Changes of Symbol
4.Statement
5.The Starbucks Experience
6.Benefits
7.5Be
8.Questionnaire
9.My Experience

본문내용

My Experience
About Starbucks
Type: public
Founded : in 1971 across form Pike Place
Market in Seattle
Key people: Howard Schultz, chairman
President and CEO
Subsidiaries: Starbucks Coffee company
Tazo Tea Company
Seattle`s Best Coffee
Hear Music
Ethos Water
Employees: Around 172,000 (Dec ’07)
About Starbucks
Starbucks Corporation is a multinational coffee and coffeehouse chain company based in the U.S. Starbucks Corporation is the largest coffeehouse more than others, with around 15,000 stores in each country. Starbucks sells drip brewed coffee, espresso, other hot and ice cold kinds of coffee , snacks and items as mugs, coffee beans, some souvenirs, books, music CDs and etc. Many products are seasonal or specificied to the locality of the stores.
The Map of Countries Where Starbucks is Located
Variety of Starbucks
History
The original Starbucks was opened in Seattle, Washington, in 1971 by three partners: English teacher Jerry Baldwin, history teacher Zev Siegel, and writer Gordon Bowker. three were inspired by Alfred Peet, whom they knew personally, to open their first store in Pike Place Market to sell high-quality coffee beans and equipment.
Entrepreneur Howard Schultz joined the company in 1982, and after a trip to Milan, he advised that the company should sell coffee and espresso drinks as well as beans. The owners rejected this idea, To them, coffee was something to be prepared at home yet he was certain that there’s much money to be made by selling drinks to the on-the-go Americans, Schultz started the Il Giornale coffee bar chain in 1985.
Howard Schultz
History

참고 자료

스타벅스 감성 마케팅

브랜드 마스터

스타벅스 Experience

포츈지 영문 홈페이지

스타벅스 영문 홈페이지

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