baskin-robbins 영문(영어)자료

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베스킨 라빈스에 대한 조사를 영어로 번역했습니다..
역사, 제품, 고객, 경쟁사, 한국에서의 현재모습, 미래계획과 목표까지~~ㅋㅋ

목차

1. Introduction of Baskin-Robbins
2. History of Baskin-Robbins
3. Product characteristic
4. Customer characteristic and
Marketing strategy
5. Comparison of competitors
6. Presence in Korea
7. Result and Future plans

본문내용

1. Introduction of Baskin-Robbins
Baskin-Robbins is a global ice cream company founded by Burton Baskin and Irvine Robbins in 1945 in Glendale, California. Baskin-Robbins is the world`s largest ice cream franchise now, with more than 5,800 locations, 2,800 of which are located in the United States. Baskin-Robbins sells ice cream in over 30 countries.
2. History of Baskin-Robbins
Co-founders, Burton Baskin and Irvine Robbins, two brothers-in-law, dreamed to create an innovative ice cream store. They had the desire to provide customers a variety of flavors made with a high quality ice cream.
In 1945, Irvine Robbins opened Snowbird ice cream in Glendale, California. His store featured 21 flavors and favorite ice cream in a fun.
A year later, Burton Baskin opened Burton’s ice cream Shop in Pasadena, California.
By 1948, Burt & Irv opened six stores, the first franchise ice cream store was opened at 1130 South Adams in Glendale.

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