버진 그룹의 현황과 전략제안

소개글

버진 그룹의 현황과 문제, 전략제안에 대한 PPT입니다. 영문판입니다.

목차

1.Virgin Group Intro.

2. Problems Virgin has.

3. The Virgin group of company in 2007

1) Virgin brand
2) Branson as Entrepreneur
3) Management structure
4) Organizational Culture
5) Financial Performance

4. Solution & Conclusion

본문내용

1.Virgin Group Intro.
I’m Richard Branson
I’m a CEO of Virgin Group!
Do You know me?
1. Virgin Group Intro.
Name : Richard Branson
Birth : 1950.7.18
Found Virgin Record in 1970
Chairman of Virgin Group
Flamboyant and eccentric
Hero in English
1. Virgin Group Intro.
Beginning of `Virgin`
which means
commercial innocent
2. Problems Virgin has.
Questions?
What possible business rationale could explain
the structure and composition of the Virgin group?
What risks Virgin might have due to overextended brand?
As Virgin has expanded continuously, do they need to set
more managerial system than just Branson’s charisma?
3. The virgin group of company in 2007
1) Virgin brand
1) Virgin brand
Communication to customers in a variety of way
A continual issue was the risk that brand might become overextended
The appeal of the Virgin’s ability to extend its brand was linked with Richard Branson’s personality and style
During the late 1990s, Virgin had moved to consolidate around a number of core business, But it was short !
Back
2) Branson as Entrepreneur
Branson’s primary strength as a businessman was in conceiving and implementing new business ideas
Branson had the ability to transcend the social classes which traditionally divided British society
Rule Britannia Cool Britannia !
Branson’s individual character was a trademark of Virgin
Excitement, Creativity, Fun
Branson philosophy ( Be best! Not biggest !)
3) Virgin’s Management Structure
The most striking feature of the Virgin Group is its legal complexity

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