[국제경영]디즈니랜드 중국시장 진출 country report
- 최초 등록일
- 2008.06.13
- 최종 저작일
- 2008.06
- 21페이지/
MS 파워포인트
- 가격 2,000원
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소개글
[국제경영]디즈니랜드 중국시장 진출 country report
디즈니랜드가 중국시장에 진출해야 하는가 하지 말아야하는가에 관한 country report입니다.
목차
Introduction to Disney- Why?
Company Overview
Why?
Go or No Go
(1)Economic Status (China)
- Population
- GNI per capita, Labor Force, Cost
- Human Development Index (HDI)
(2) PEST Analysis
- Political System
- Economic System
- Social Systems
- Technological
Conclusion- Why the country is good for the company
본문내용
◈ Considering these advantages, investing in China will create not only revenues to the firm but also help the firm to attribute to the local market, which will open a new market for the parks and resorts business in China. Thus, our finest consultants strongly encourage and recommend the executives to enter the China market and become the frontier in the parks and resorts business in the region.
참고 자료
https://www.cia.gov/library/publications/the-world-factbook/geos/ch.html
http://ihome.ust.hk/~socholz/Holz_dispatch_Oct_2004.pdf
http://iple.cass.cn/file/Demographic_Transition_and_Economic_Growth_in_China.pdf
http://www.unescap.org/search/query.idq
http://www.time.com/time/magazine/article/0,9171,501060515-1191881,00.html