[경영영문파워포인트A+]LG전자(LGElectronics) 기업소개와 외부환경분석 및 SWOT분석과 경영전략 분석

소개글

[경영학/영문파워포인트A+] LG전자(LGElectronics) 기업소개와 외부환경분석 및 SWOT분석과 경영전략 분석

목차

External Analysis
Market Growth
Industry Value Chain
5-Forces Analysis

Internal Analysis
LGE Business Portfolio
Operating Income
Operating Income Of DD Division

SWOT Analysis
Hypothetic causes

Issues
1. The Price Is Decreasing : Substitutes
2. Variable Cost – Material Costs
3. The Price Is Decreasing - Bottle Neck
4. Rising Production Investments
5. Fixed Cost – Increase Of Fixed Cost

Suggestions
1. Reducing Costs
2. Reorganizing subdivisions

본문내용

< Executive Summary >
External Analysis
Flat panel display is in growth stage. Especially in PDP TV market shows us 28% average growth. This is not simple industry. In industry value chain, we can realize that there are a lot of components manufacturers. Through 5 forces analysis, we can also understand the situation of PDP panel industry. High competition and threat from substitutes - even though some market opportunities, it is not attractive business.
Internal Analysis
LG Electronics (LGE) has four business divisions. Among 4 division, just DD (digital display) shows deficit. In 2006, LGE operating income was about 530mil USD, but Deficit of DD division was 54mil USD. Interesting thing is sales of DD division has increased 2006 comparing sales of 2005. (3.1%)
By using external/internal analysis, we concluded SWOT of LGE PDP business. Unfortunately, there was no absolute advantage for LGE. We also assumed hypothesis causes of depression.

참고 자료

Appendix 5 - References
부형권 “LG전자 구미공장 사실상 폐쇄” 동아일보 May 18, 2007 www.donga.com Downloaded in May 30
“마쓰시타의 PDP TV가 몰려온다,2007.1.10 아마가사키 3공장 투자발표 의미” January 18, 2007 Available in http://blog.naver.com/csek?Redirect=Log&logNo=40033269323 Downloaded in May 30
“PDP 산업 진출을 준비하는 중국” 디스플레이 뱅크 May 11, 2007 - Available in http://blog.naver.com/kdhdanny?Redirect=Log&logNo=70017331916 Downloaded in May 30
명승욱 “마쓰시타-히타치 대형PDP패널 서로 공급” 전자신문 May 28, 2007 - Available in http://blog.naver.com/ioyou64?Redirect=Log&logNo=130018283034 Downloaded in May 30
“PDP모듈 업체별 출하동향” 디스플레이 뱅크 April 14, 2007 - Available in http://blog.naver.com/ioyou64?Redirect=Log&logNo=130016724833 Downloaded in May 30
권지인 “PDP가격동향” 정보산업연구실 February 2, 2004
권수갑 “PDP 산업동향” 전자부품연구원 June, 2006
“D-TV와 평판디스플레이 산업동향” 전자부품연구원 기술기획실 October 10, 2004
“2005 LG Micron Annual Report” LG Micron December 31, 2005
최승훈, 안혜영, 민아리 “하나 이슈 포커스” 하나금융그룹 April 28, 2006
“PDP 디스플레이 재료 시장동향 및 전망” 화학경제연구원 March, 2004
“거침없는 LG화학 무한속도 질주” 한국증권 April 23, 2007
“친환경저가 PDP용 소재개발에 관한 산업분석” 산업자원부 PDP기술기획 위원회 April, 2005
“2006년4분기 실적설명회” LG전자 January 23, 2007
“2007년1분기 실적설명회” LG전자 April 19, 2007
배승철 “산업분석 : Technology” 삼성증권 July 14, 2006
배승철,이지연 “산업분석 : 삼성디스플레이Monthly” 삼성증권 August 2, 2006
배승철,이지연 “산업분석 : 디스플레이” 삼성증권 September 6, 2006
Appendix 5 - References
배승철,이지연,장윤수 “산업분석 : 디스플레이2007” 삼성증권 December 1, 2006
배승철 “산업분석 : 디스플레이” 삼성증권 January 15, 2007
이진호 “산업분석 : Korean Technology” 삼성증권 July 31, 2006
배승철,장윤수 “산업분석 : 디스플레이 부품동향” 삼성증권 September 18, 2006
배승철,이지연 “산업분석 : Samsung Display Monthly” 삼성증권 December 19, 2006
배승철,장윤수 “산업분석 : 디스플레이 부품” 삼성증권 January 23, 2006