[마케팅]광동마케팅전략

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광동마케팅전략 영어 프레젠테이션입니다.

목차

Introduction of Gwang dong
Introduction of Vita 500
4P Analysis
4C Analysis
SWOT Analysis
Possible Problems
Proposals

본문내용

Vita 500
Type : mixed beverage
Ingredients : condensed apple juice, vitamin C, vitamin B2, nicotinic-acid amide, taurine liquid fruit sugar
Product feature : yellow liquid
Vita 500
Vita500 Gold
Vita500 Ca
Vita500 cheer bag
4P Analysis
Product
Design
distinguished from the other products
it can reduce cost
Product Concept
liquefy vitamin C
Brand Name
500 mg of Vitamin
500 Won
4P Analysis continue
Price
Slightly more expensive than other health drinks
4P Analysis continue
Place
Amoebic distribution strategy
Pharmacy
Rest area
Market
Supermarket
Garaoke
Sauna
Golf course
Amoebic deviation of Area
Analyzing the market
4P Analysis continue
[Second step]
the stage of Growth
[First step]
the stage of introduction
[Third step]
the stage of
Growth and Maturity
Promotion
4C Analysis
General Circumstance analysis
Health related trend
Regulation & Government Policies
Competition Analysis
Bacchus D
Other Me-too Products
Company Analysis
Motive : interest in healthy-lifestyle
Target : 20’s and 30’s
4C Analysis continue
Customer analysis
customers’ perspective
Purchasing Object
a) Functional reason
b) Price
c) Sensible reason
d) Symbolic reason
Time
people feel thirst, tired/ manage their health and body beauty etc
Purchasing Place
Office (Workplace), Own house, under the necessity / Department stores, Discount malls, Vending machine etc.
Others
Customers
the high-income bracket, a middle-class, a laborer, students
SWOT Analysis
First firm manufacturing
drinks with vitamins
Easier to consume vitamins
Image of healthy, harmless drinks
Secures a variety of
distribution channels
differentiation fairly low
dependence upon a popular star

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